About Lark and Looking Glass

With a background in demand generation, ABM, and digital Marketing, I focus on helping organizations build scalable marketing engines rooted in data, creativity, and practical execution. My approach blends strategy and hands-on support, ensuring that every decision and every campaign contributes to long-term, sustainable growth.At Lark and Looking Glass, I built this practice for companies that need senior-level marketing leadership—without the overhead of a full-time CMO—and want a partner who can translate business goals into demand generation systems that actually drive revenue.

What I Do

Demand Generation

I create and optimize demand generation programs that connect audiences to your solution across the entire buyer journey. From awareness to conversion, I design integrated campaigns that move prospects forward with purpose—leveraging content, paid media, automation, and analytics to fuel predictable pipeline growth.

Account-Based Marketing (ABM)

I help teams implement targeted ABM strategies that align marketing and sales around the accounts that matter most. Whether you’re refining your ICP, building personalized campaigns, or orchestrating multi-touch ABM motions, I bring the structure and insight needed to improve engagement and accelerate deal velocity.

Digital Marketing Strategy

Digital marketing is only effective when it’s intentional. I build digital ecosystems that support your growth goals—from channel strategy and messaging to paid media management, landing page optimization, content frameworks, and analytics. My work focuses on delivering the right message to the right audience at the right time, backed by data and continuous refinement.

How I Work

I integrate into your team as a strategic partner—someone who understands your business, asks the right questions, and looks across the entire marketing landscape to identify opportunities. I combine high-level strategy with practical, in-the-weeds execution guidance so your team always knows what to prioritize and why.

I believe great marketing isn’t about doing more—it’s about doing the right things consistently, creatively, and with a clear connection to revenue.

Why Lark and Looking Glass

Lark and Looking Glass is built on a simple belief: every business deserves a marketing strategy that reflects who they are and where they’re going. My role is to bring clarity, direction, and forward momentum to your marketing function, empowering your team and creating measurable impact.

If you’re ready to strengthen your demand engine, align your teams, and elevate your digital presence, let’s talk. I’d love to help turn your goals into a growth plan that works.